Semrush add-on that measures how often a brand is mentioned and cited in AI answers, with prompt tracking, competitor research and sentiment.
About
The AI Visibility Toolkit is Semrush's add-on for measuring brand presence in AI search. It covers a visibility overview, competitor research, prompt research, Brand Performance reports on share of voice and sentiment, daily prompt tracking, and AI search checks in Site Audit. Semrush says it tracks ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews, with daily prompt tracking on ChatGPT, Google AI Mode and Gemini.
Semrush says the toolkit is built for SMBs, agencies and mid-market companies. It costs $99 a month, with no free trial, and includes 25 tracked prompts and one domain for Brand Performance; extra prompts and domains are sold separately. The same features are bundled into the Semrush One plans, and Semrush offers Enterprise AIO for larger programmes.
Common questions
- What is Semrush AI Visibility Toolkit?
- Semrush add-on that measures how often a brand is mentioned and cited in AI answers, with prompt tracking, competitor research and sentiment. It is categorised here as seo suite with ai visibility, best suited to both.
- Which AI engines does Semrush AI Visibility Toolkit track?
- GPT, Gemini, Perplexity, AI Overviews, AI Mode. Engines are listed where the vendor names them.
- How much does Semrush AI Visibility Toolkit cost?
- Paid, starting at $99 / month as published by the vendor. Check their site for current pricing.
- What does Semrush AI Visibility Toolkit do?
- Brand monitoring, Share-of-voice tracking, Competitor benchmarking, Prompt research, AI search site audit. Features are taken from the vendor's own description of the product.
- What are the alternatives to Semrush AI Visibility Toolkit?
- Other seo suite with ai visibility tools in this directory: Ahrefs Brand Radar.
Other seo suite with ai visibility tools
- Ahrefs Brand Radar Ahrefs tool that tracks brand mentions and citations in AI answers, using custom prompts or an index of prompts built from Ahrefs search data.
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