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ChatGPT referrals disappear into direct traffic, Google puts more links in AI answers, Bing shows where competitors are cited, and a 300,000-domain study finds llms.txt does nothing. What each means for GEO agencies.

AI visibility audit pricing for Q4 2026 from 15 GEO agencies, from €249 to $5,000, with what each audit covers, how long it takes and what changes the price.

A plain explanation of generative engine optimization, how it differs from SEO, what the work involves, and how to tell whether an agency is doing it properly.