Google updates site reputation policy
Google has updated its site reputation policy, which was introduced in 2024 to stop third-party content being published on trusted websites to exploit their reputation for higher rankings. The update clarifies the policy's scope and enforcement, aiming to improve search quality and user experience. For brands and agencies, this means that using high-authority sites to host content for ranking purposes will continue to be penalised, reinforcing the need for genuine, first-party content strategies.
Reported by Google Search Central Blog ↗