ChatGPT Ads adds automated bidding and platform targeting
OpenAI has added automated bidding, platform targeting and view-through conversions to ChatGPT Ads, its advertising platform for the AI assistant. The update also expands the service into Latin America.
The new features let advertisers set a target cost per action and let the system adjust bids automatically, and choose which platforms, such as ChatGPT or other OpenAI products, their ads appear on. View-through conversions track users who see an ad but do not click it, then convert later.
The expansion into Latin America opens the platform to advertisers in that region for the first time.
Reported by Search Engine Land ↗