GEO news
What is changing in AI search. Each item is a summary with a link to the outlet that reported it.
Study: People Use Google and AI Assistants Together
Similarweb found that 95% of ChatGPT users also appear in Google's audience, a share that held steady from September 2025 through May 2026 even as visits to generative AI platforms grew 70% year over year. The firm reads the overlap as AI being added to search rather than replaci
Source: Search Engine Journal
OpenAI Rolls Out ChatGPT Ads Manager Plugin, Audience Updates, Product Feeds
OpenAI has released a plugin that lets advertisers create, manage and analyse ChatGPT Ads campaigns from inside ChatGPT or Codex. The plugin turns a website or brief into ready-to-launch ads using plain language, generates variants, updates campaigns, troubleshoots delivery and r
Source: Search Engine Roundtable
Product Pages Lead AI Citations in B2B Study
Product pages accounted for 24.1% of AI citations in a B2B study by Ten Speed, the single largest category. The agency wrote 170 prompts mirroring late-stage buyer questions and ran them through Peec AI, which tracks how ChatGPT, Perplexity, Claude and Gemini cite URLs. The promp
Source: Search Engine Journal
Where AI assistants get their information
AI assistants build their answers from four separate information pathways, and each one is a route to being mentioned or cited. Models are trained on a fixed body of data, then topped up with live retrieval from the web, content licensed through partnerships with AI companies, an
Source: Semrush Blog
Kevin Rowe Shares Digital PR System Behind 1,000+ Earned Links
Kevin Rowe, CEO of the link building agency PureLinq, has described a two year rebuild of how his agency earns coverage, after link building stopped working around 2020 and he says he lost half of the business overnight. The system centres on original research rather than standal
Source: Search Engine Journal
OpenAI Adds WebMCP Site Tools to ChatGPT Browser
OpenAI has added WebMCP support to the built-in browser in its ChatGPT desktop app, letting websites expose actions that ChatGPT and Codex can call directly from the page. The feature is separate from the server-based Model Context Protocol that ChatGPT has supported since 2025,
Source: Search Engine Journal
Framework for Measuring AI Search Presence and Impact
A new framework aims to help marketers measure their brand's presence in AI-generated search answers. The three-layer model covers AI search presence, readiness, and business impact, moving beyond traditional metrics like rankings and clicks.
Source: Aleyda Solis
ChatGPT Ads adds automated bidding and platform targeting
ChatGPT Ads has introduced a Maximize results bid strategy that lets the platform set and adjust bids automatically against a chosen campaign goal, moving bid decisions away from the advertiser. Advertisers pick the outcome they want and the system works to generate as many resul
Source: Search Engine Land
Marketers still call AI search SEO, study finds
Most marketing teams have not adopted a new name for AI search work, according to a survey of 343 U.S. marketing decision-makers by Fractl. Only 27% said their team had formally adopted a term beyond SEO, while 42% had decided against it and 31% were still undecided. Half of thos
Source: Search Engine Land
Reddit Citations Drop in ChatGPT Search, Promptwatch Data Shows
New data from Promptwatch shows a sharp decline in Reddit citations within ChatGPT Search this month. The drop is not fully explained by the data, according to the analysis.
Source: Search Engine Journal
