Google's November core update lands as ChatGPT opens click data to businesses
Google has started rolling out its November 2026 core update, with ranking volatility also recorded around 8 and 9 November. The same week brought a major Search upgrade built on Gemini 4 Hydrogen, arriving days after Gemini 4 Carbon, and a Search Console logging fault that affected performance reports between 9 and 11 November.
OpenAI opened a ChatGPT Business Hub that gives businesses click data, a change that matters for anyone trying to show that AI answers send traffic. ChatGPT also began running ads while images generate, and announced new ad product updates covering bidding, cost targets, geo-flexibility and product set filters.
On the answer side, Google moved source icons to the bottom of AI Overviews, expanded definitions by default, and dropped action buttons, photos and reviews from AI Overviews for local packs. Google AI Mode multiturn ads went live, and Bing now places ads at the top of its AI Mode results.
Yahoo launched Pivot Search and took Yahoo Scout out of beta, with Scout set to pay publishers through the ILC when their content appears in AI answers. Google also lost another round in its legal fight with SerpApi over scraping.
Reported by Search Engine Roundtable ↗
Topics: AI Overviews, ChatGPT, AI advertising