GEO news
What is changing in AI search. Each item is a summary with a link to the outlet that reported it.
Google's November core update lands as ChatGPT opens click data to businesses
Google has started rolling out its November 2026 core update, with ranking volatility also recorded around 8 and 9 November.
Source: Search Engine Roundtable
OpenAI opens Businesses in ChatGPT to website submissions via Business Hub
OpenAI has launched Businesses in ChatGPT in beta, letting companies submit their details through a Business Hub to claim or create a profile. The feature went live on 10 November 2026.
Source: Search Engine Journal
OpenAI adds intelligent bidding and cost targets to ChatGPT Ads
OpenAI has updated ChatGPT Ads with intelligent bidding, new cost targets, finer geographic targeting for product feed campaigns and more flexible product set filters. The changes were announced in the company's weekly ChatGPT Ads update email.
Source: Search Engine Roundtable
Walmart is ChatGPT's most-mentioned brand, named in 95,605 US answers
Walmart is the brand ChatGPT names most often in the United States, appearing in 95,605 answers, nearly double the count for second-placed Target. The figures come from an analysis of 5,516,381 US ChatGPT answers across all topics, counted through Ahrefs Brand Radar.
Source: Ahrefs Blog
ChatGPT Ads swaps Max Bid and Max CPC for average cost targets
OpenAI is retiring the maximum bid and maximum CPC caps in ChatGPT Ads and replacing them with average cost targets. Advertisers building conversion campaigns can set a Target CPA from 9 November, and click campaigns can use a Target CPC.
Source: Search Engine Journal
OpenAI opens ChatGPT Business Hub with click data for brands
OpenAI has launched Businesses in ChatGPT in beta, a hub where companies can claim their business, manage their information and see how people engage with them inside ChatGPT. The company says the product reaches the 1.2 billion people who use ChatGPT each week.
Source: Search Engine Roundtable
ChatGPT draws on four information sources, and search is doing more of the work
ChatGPT's answers come from four places: its training data, live web search, saved memories and the user's approximate location. Which one carries the answer depends on the question.
Source: Ahrefs Blog
ChatGPT starts showing ads while it generates images
OpenAI has begun serving ads inside ChatGPT during image generation, roughly a month after announcing the format.
Source: Search Engine Roundtable
ChatGPT's paid traffic is worth far less than Google's
Paid ChatGPT traffic earns advertisers far less than paid Google Search, according to a working paper from researchers at the Frankfurt School of Finance & Management and the Vienna University of Economics and Business.
Source: MarTech
ChatGPT search reaches 20% of Google's query volume, OpenAI says
OpenAI has put ChatGPT's search volume at roughly a fifth of Google's, a figure that lands alongside a wider set of changes to how AI answers surface brands and ads.
Source: Search Engine Roundtable
OpenAI building ChatGPT business tools for analytics and citations
OpenAI is developing a business-facing tool for ChatGPT that works along the lines of Google Search Console, letting companies claim their business and track how they appear in AI answers.
Source: Search Engine Roundtable
AI referral traffic is tiny but converts five times better, analysis finds
AI assistants send very little traffic to websites, but the visitors they do send convert at roughly five times the rate of ordinary search users.
Source: Search Engine Journal
OpenAI Swaps Max Bid and Max CPC for Target CPA and Target CPC in ChatGPT Ads
OpenAI has told advertisers in ChatGPT Ads that from Monday 9 November they can set a cost target in Ads Manager when creating a campaign or updating an existing one.
Source: Search Engine Roundtable
OpenAI Says ChatGPT Is At 20% Of Google Search Volume
ChatGPT now handles search-like query volume equal to roughly one fifth of Google's, according to Adam Fry, a consumer product lead at OpenAI.
Source: Search Engine Roundtable
ChatGPT shopping: what changed after Instant Checkout was dropped
OpenAI has shifted how product recommendations work inside ChatGPT, and the change matters for ecommerce brands chasing visibility in AI answers.
Source: Semrush Blog
OpenAI's publisher partners now take 12.5% of ChatGPT citations
OpenAI has signed licensing deals with more than 20 publishers since 2023, and those partners are taking a growing share of the links ChatGPT shows users.
Source: Ahrefs Blog
