Semrush adds AI Overview tracking
Semrush has added AI Overview tracking across its search tools, giving brands a way to see where Google's AI-generated answers sit alongside their organic rankings. The company says AI Overviews now appear for more than half of queries in its Sensor data, and that Search Console folds AI Overview clicks and impressions into overall performance figures, leaving no clean way to separate them.
The new reporting works in five areas. In the Positions tab, a SERP Features filter shows every keyword a domain ranks for where an AI Overview also appears, plus a separate view for the searches where the domain itself is cited inside the answer. Semrush uses canva.com as an example: 863,000 keywords with an AI Overview on the page, and 156,300 where the site is named in the answer.
Keyword Magic Tool can surface AI Overview keywords a site does not yet rank for, filtered by search volume, traffic and difficulty, and the same approach can be run against reddit.com, quora.com, youtube.com or linkedin.com to find topics those platforms are already cited for. Semrush research puts Reddit and Quora among the most-cited domains in AI Overviews.
Visibility Overview and Competitor Research in the AI Visibility Toolkit give baseline metrics for a domain and up to four rivals, including cited pages and performing topics, so brands can see who leads a market and which content types earn citations. Priority keywords can be pushed into Position Tracking for daily updates on whether a domain is cited.
Reported by Semrush Blog ↗
Topics: AI Overviews, Measurement, Citations