GEO news
What is changing in AI search. Each item is a summary with a link to the outlet that reported it.
Google adds multi-account management and longer headlines to Search profiles
Google has updated Search profiles, the verified pages that let publishers pull their social accounts, recent articles and links into one shareable space. Media organisations that run several publications can now claim and manage profiles for all of their sub-brands from a single
Source: Google Blog (Search)
Profound raises $180M Series D at $1.8B valuation
Profound, which sells software to help brands appear in AI search results, has raised a $180 million Series D at a $1.8 billion valuation. The round comes less than seven months after the company's $96 million Series C.
Source: TechCrunch AI
AI search & manufacturing SEO: What the data shows [Study]
AI Overviews appeared on 57% of searches across 458 manufacturing and industrial keywords in July 2026, up from 38% in January, according to a Semrush study. The summaries now show up for product queries such as "pneumatic cylinder" and brand searches such as "National Instrument
Source: Semrush Blog
Product Pages Lead AI Citations in B2B Study
Product pages accounted for 24.1% of AI citations in a B2B study by Ten Speed, the single largest category. The agency wrote 170 prompts mirroring late-stage buyer questions and ran them through Peec AI, which tracks how ChatGPT, Perplexity, Claude and Gemini cite URLs. The promp
Source: Search Engine Journal
Where AI assistants get their information
AI assistants build their answers from four separate information pathways, and each one is a route to being mentioned or cited. Models are trained on a fixed body of data, then topped up with live retrieval from the web, content licensed through partnerships with AI companies, an
Source: Semrush Blog
Kevin Rowe Shares Digital PR System Behind 1,000+ Earned Links
Kevin Rowe, CEO of the link building agency PureLinq, has described a two year rebuild of how his agency earns coverage, after link building stopped working around 2020 and he says he lost half of the business overnight. The system centres on original research rather than standal
Source: Search Engine Journal
Claude and Claude Code Show Different Search Behaviours, Data Finds
Claude and Claude Code behave differently when answering the same prompts, according to new data from Profound, which monitors how brands appear in AI answers. Across 1,724 prompts tested between 13 and 23 July, Claude Code used web search in 13% of responses while Claude did so
Source: Search Engine Journal
Semrush adds AI Overview tracking
Semrush has added AI Overview tracking across its search tools, giving brands a way to see where Google's AI-generated answers sit alongside their organic rankings. The company says AI Overviews now appear for more than half of queries in its Sensor data, and that Search Console
Source: Semrush Blog
Google AI Mode Adds Link Carousels for Developing Topics
Google has extended link carousels for developing topics to AI Mode, after first bringing them to AI Overviews in June. The feature places a row of web page links directly inside the AI Mode response, so users can reach original coverage alongside the generated answer.
Source: Search Engine Roundtable
Framework for Measuring AI Search Presence and Impact
A new framework aims to help marketers measure their brand's presence in AI-generated search answers. The three-layer model covers AI search presence, readiness, and business impact, moving beyond traditional metrics like rankings and clicks.
Source: Aleyda Solis
Reddit Citations Drop in ChatGPT Search, Promptwatch Data Shows
New data from Promptwatch shows a sharp decline in Reddit citations within ChatGPT Search this month. The drop is not fully explained by the data, according to the analysis.
Source: Search Engine Journal
AI Overviews appear in over half of French searches after launch
Google's AI Overviews appeared on 52.63% of French searches in the first month after the feature launched on 22 July, according to an analysis of 100,000 keywords across 20 niches. That is nearly twice the first-month coverage recorded when AI Overviews rolled out in Germany, Spa
Source: SE Ranking Blog
