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Bing Webmaster Tools adds Topics Portfolio beta for AI Search visibility

Bing Webmaster Tools has launched Topics Portfolio in beta, a view of how a site appears across thematic clusters in AI Search. It pairs portfolio-level context with query-level opportunities for planning growth.

Each topic lists Topic Size, Sites Cited and Queries, showing demand, competition and activity. Topic detail pages split existing grounding queries from Opportunity Queries where other sites are cited instead.

Bing says the AI-generated classifications and ecosystem metrics are approximate, so results should be treated as directional. Feedback can be sent through controls built into the tool.

Reported by Bing Blogs ↗

Topics: Copilot, Citations, Measurement

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