CallRail adds ChatGPT ad attribution for SMBs and agencies
CallRail has launched an integration that attributes leads from ChatGPT ads, making it the first provider aimed at small and medium businesses and agencies to offer measurement for the format. The feature is available at no extra cost to eligible customers and can be switched on in minutes from the platform's Integrations settings.
The lead engagement company already tracks campaigns across Google, Meta and Microsoft, along with offline marketing, and has extended measurement to AI-powered organic search in ChatGPT, Perplexity and Gemini. The new integration applies the same approach to paid AI advertising, starting with ChatGPT.
CallRail attributes leads to specific campaigns and ad groups and passes conversion data back to OpenAI to inform targeting and bidding. Emily Popson, SVP of Marketing at CallRail, said attribution is becoming the foundation for knowing where to invest as AI advertising matures, and that SMBs and agencies can now hold ChatGPT ads to the same standard they expect from Google or Meta.
Reported by Search Engine Journal ↗
Topics: ChatGPT, Measurement, AI advertising