OpenAI adds intelligent bidding and cost targets to ChatGPT Ads
OpenAI has updated ChatGPT Ads with intelligent bidding, new cost targets, finer geographic targeting for product feed campaigns and more flexible product set filters. The changes were announced in the company's weekly ChatGPT Ads update email.
Maximize Results (Autobid) is now called intelligent bidding and continues to adjust bids and delivery automatically within a set budget. In Ads Manager, new campaigns can use Target CPA to set an average cost per conversion, such as a purchase or lead, or Target CPC to set an average cost per click. OpenAI adjusts bids toward those goals, though actual costs may land above or below the target.
Max Bid and Max CPC will be retired for existing campaigns on 1 January 2027, replaced by Target CPA and Target CPC respectively. Product feed campaigns can now target specific regions or markets within a country, and advertisers can combine multiple conditions on the same product field to refine the products in an ad group.
For brands working on being cited in AI answers, the update makes paid placement inside ChatGPT more controllable and measurable, with conversion and click goals replacing manual bid management.
Reported by Search Engine Roundtable ↗
Topics: ChatGPT, AI advertising, Measurement