ChatGPT starts showing ads while it generates images
OpenAI has begun serving ads inside ChatGPT during image generation, roughly a month after announcing the format. Users who ask the assistant to create a picture now see a sponsored placement carrying the line "Here's an ad while we create your image", which disappears once the image is ready.
The format was spotted by Juozas Kaziukėnas, who noted that the ad he received had nothing to do with the subject of his conversation, a dog and pet food ad appearing in an unrelated session. He had also been first to flag the new ChatGPT business hub and other ad features before release.
For brands, the placement adds a further surface inside ChatGPT that sits outside the answer itself. It is inventory bought through OpenAI's ad system rather than earned citation, so it does not replace the work of getting recommended in assistant responses, but it does put paid messages in front of users mid-conversation.
Reported by Search Engine Roundtable ↗
Topics: ChatGPT, AI advertising