OpenAI opens Businesses in ChatGPT to website submissions via Business Hub
OpenAI has launched Businesses in ChatGPT in beta, letting companies submit their details through a Business Hub to claim or create a profile. The feature went live on 10 November 2026. Businesses can register either through a physical location or through a website, and the website route requires verifying domain control by adding a TXT record to DNS settings.
Online-only businesses are eligible, which sets the hub apart from Google Business Profile: Google's guidelines list online-only brands and organisations as ineligible. Physical-location sign-ups for new businesses may land on a waitlist, while existing US store and restaurant listings can be claimed by phone verification through SMS or an automated call.
Profiles include a category, a description that ChatGPT may share in relevant conversations, and optional contact details. OpenAI says claiming a business does not guarantee higher placement, and ChatGPT still makes its own recommendations and comparisons. Business Hub reports mentions and website clicks, with a mention counted only when ChatGPT references the business's website, not just its name.
Approved profiles can be managed without buying ads or publishing a Business Agent, and the owner can invite teammates or grant an agency access, each using their own ChatGPT account. OpenAI is also offering $500 in advertising credit to businesses that complete the setup, subject to eligibility and redemption terms.
Reported by Search Engine Journal ↗
Topics: ChatGPT, Citations, Measurement