Marketers still call AI search SEO, study finds
New research shows that marketers still refer to AI-driven search as SEO, even as the technology changes how answers are generated. The study, published on 24 August 2026, examines how marketers define AI search, where they allocate budget, and what vendors must demonstrate to gain their trust.
The findings suggest a gap between the industry's terminology and the underlying shift in search behaviour. For agencies and platforms working on generative engine optimisation, the research offers insight into client expectations and the need to prove value in a market that is still finding its footing.
Reported by Search Engine Land ↗