GEO news
What is changing in AI search. Each item is a summary with a link to the outlet that reported it.
Google opens Connected Apps preview for AI Mode and Gemini
Google has opened a public preview of its Connected Apps Platform, letting developers apply to have their apps run inside AI Mode in Search and in the Gemini app.
Source: Search Engine Journal
Google Gemini Stopped Attaching UTM Parameters To Cited URLs
Google has stopped appending UTM parameters to the links Gemini cites in its answers. The tags, which carried utm_source=gemini, appeared in early September and then disappeared around 28 September, according to tracking by Natzir that was shared on X.
Source: Search Engine Roundtable
Being known is not being recommended: a five-time CEO's AI search test exposes the measurement gap
Tony Uphoff asked ChatGPT, Gemini, Perplexity and Google AI Overviews the questions his prospective clients ask, then counted how often the engines named the two businesses he launched in February.
Source: Search Engine Journal
Google opens Gemini and Search to third-party apps with Connected Apps Platform
Google has launched a Connected Apps Platform that lets any business or developer submit an app for use inside Gemini and Google Search. The public preview is in beta for US developers who join a waitlist, and Google has not said when it will widen availability.
Source: TechCrunch AI
Google opens Connected Apps Platform preview for Search and Gemini
Google has opened a preview of its Connected Apps Platform, letting developers build apps that run inside Google Search and the Gemini app. The company described it as a unified way for app developers to bring their capabilities directly into both surfaces.
Source: Search Engine Roundtable
Google's Universal Cart goes live in Search and Gemini
Google has begun rolling out its Universal Cart in the United States, days after announcing it. Shoppers now see a cart icon at the top right of the search results page, and product listings carry "Add to cart" buttons that drop items straight into the cart.
Source: Search Engine Roundtable
