GEO news
What is changing in AI search. Each item is a summary with a link to the outlet that reported it.
Gemini 3.8 Flash rolls out in Google Search
Google has moved AI Mode in Search onto Gemini 3.8 Flash, its newest model, roughly two weeks after the same surface was running Gemini 3.7 Flash. The upgrade is live for Google AI Pro and Ultra subscribers, who can pick the model from a selector inside AI Mode.
Source: Search Engine Land
Marketers still call AI search SEO, study finds
Most marketing teams have not adopted a new name for AI search work, according to a survey of 343 U.S. marketing decision-makers by Fractl. Only 27% said their team had formally adopted a term beyond SEO, while 42% had decided against it and 31% were still undecided. Half of thos
Source: Search Engine Land
