GEO news
What is changing in AI search. Each item is a summary with a link to the outlet that reported it.
OpenAI opens Businesses in ChatGPT to website submissions via Business Hub
OpenAI has launched Businesses in ChatGPT in beta, letting companies submit their details through a Business Hub to claim or create a profile. The feature went live on 10 November 2026.
Source: Search Engine Journal
Brands warned against letting AI visibility tools set their search strategy
Marketers are being urged to keep ownership of their AI search strategy rather than handing it to one of the many visibility tools now on the market.
Source: Search Engine Journal
Google tests moving AI Overview source icons to the bottom
Google is testing a version of AI Overviews that places the source icons at the very bottom of the generated answer. The icons had previously sat at the top of the overview, directly above the citations, and in this test hovering over them reveals the full list of cited sites.
Source: Search Engine Roundtable
Walmart is ChatGPT's most-mentioned brand, named in 95,605 US answers
Walmart is the brand ChatGPT names most often in the United States, appearing in 95,605 answers, nearly double the count for second-placed Target. The figures come from an analysis of 5,516,381 US ChatGPT answers across all topics, counted through Ahrefs Brand Radar.
Source: Ahrefs Blog
Google expands AI Overview definitions by default
Google is now showing AI Overviews for definition queries fully expanded by default, so the answer fills the visible portion of the results page without a click on "Show more". Web results sit below the fold and require scrolling.
Source: Search Engine Roundtable
OpenAI opens ChatGPT Business Hub with click data for brands
OpenAI has launched Businesses in ChatGPT in beta, a hub where companies can claim their business, manage their information and see how people engage with them inside ChatGPT. The company says the product reaches the 1.2 billion people who use ChatGPT each week.
Source: Search Engine Roundtable
ChatGPT draws on four information sources, and search is doing more of the work
ChatGPT's answers come from four places: its training data, live web search, saved memories and the user's approximate location. Which one carries the answer depends on the question.
Source: Ahrefs Blog
OpenAI building ChatGPT business tools for analytics and citations
OpenAI is developing a business-facing tool for ChatGPT that works along the lines of Google Search Console, letting companies claim their business and track how they appear in AI answers.
Source: Search Engine Roundtable
Google AI Mode Adds Home Services Booking With Angi, Thumbtack and Others
Google has added home services booking to AI Mode, putting booking buttons directly into service listings that appear in its AI-generated answers. The feature is live in the United States only.
Source: Search Engine Roundtable
OpenAI Says ChatGPT Is At 20% Of Google Search Volume
ChatGPT now handles search-like query volume equal to roughly one fifth of Google's, according to Adam Fry, a consumer product lead at OpenAI.
Source: Search Engine Roundtable
ChatGPT shopping: what changed after Instant Checkout was dropped
OpenAI has shifted how product recommendations work inside ChatGPT, and the change matters for ecommerce brands chasing visibility in AI answers.
Source: Semrush Blog
Google AI Mode flight answers link only to Google Flights
Google's AI Mode returned links exclusively to Google Flights in every flight-related query tested, according to Barry Schwartz, who ran searches for several domestic US and international destinations over the weekend.
Source: Search Engine Roundtable
Semrush adds Gemini filtering to AI Visibility Toolkit as mentions outpace citations
Semrush has published a guide to tracking brand visibility in Google's Gemini app, alongside a Gemini filter in its AI Visibility Toolkit that separates mentions, citations and cited pages for the platform.
Source: Semrush Blog
OpenAI's publisher partners now take 12.5% of ChatGPT citations
OpenAI has signed licensing deals with more than 20 publishers since 2023, and those partners are taking a growing share of the links ChatGPT shows users.
Source: Ahrefs Blog
Ahrefs ranks the 25 most prolific AI search researchers
Ahrefs has published a ranking of the 25 people producing the most original research on AI search, built by screening a longlist of 87 candidates and counting the studies each had published since 2023.
Source: Ahrefs Blog
