OpenAI Tests New Product Labels On ChatGPT Results
OpenAI is testing labels that appear alongside product results in ChatGPT. The labels describe what each product is best for, with wording such as "best all-rounder", "best for beginners" and "best cushioning".
The labels can be shown in green and grey, making them stand out from the surrounding text. Brodie Clark spotted the test and posted about it on X and SERP Alert, noting that the green label marks the top pick while grey labels cover other criteria.
For brands, the change matters because a label gives a product a reason to be clicked rather than just listed. If the test rolls out, the wording ChatGPT attaches to a product could affect click-through rates from its answers.
Reported by Search Engine Roundtable ↗