B2B brands use creator video to stand out from AI content and feed AI search
B2B brands are turning to creator-led video as a way to separate themselves from AI-generated content and to build credibility with buyers who use AI assistants to research products.
The approach is being pitched as a defence against generic, machine-written material that buyers increasingly skip, and as a source of the human expertise and first-hand experience that AI search systems tend to cite.
Reported by MarTech ↗
Topics: Citations