OpenAI building ChatGPT business tools for analytics and citations
OpenAI is developing a business-facing tool for ChatGPT that works along the lines of Google Search Console, letting companies claim their business and track how they appear in AI answers. A banner for the feature was spotted by Juozas Kaziukėnas, who said he first saw early steps of the work in August and that it looks close to launch.
The tool measures impressions and clicks: how often a business appeared in ChatGPT responses and how often users clicked through to its website, tracked daily and shown as a chart. Businesses can also add current product information and keep their details up to date, and a business agent can answer customer questions using context the company controls.
It sits inside a larger Business Hub and is limited to businesses that have verified ownership, for example by connecting a Shopify store. Kaziukėnas noted it does not expose prompt data, user data, competitor benchmarks or rankings, so it will not explain why mentions rise or fall. Combined with external prompt-tracking tools, though, it gives first-party data on whether GEO and AEO work is moving the numbers.
The feature appears separate from ChatGPT advertising and is aimed at organic responses, which makes it the first official measurement surface for brands trying to be cited by AI assistants.
Reported by Search Engine Roundtable ↗
Topics: ChatGPT, Citations, Measurement