OpenAI opens ChatGPT Business Hub with click data for brands
OpenAI has launched Businesses in ChatGPT in beta, a hub where companies can claim their business, manage their information and see how people engage with them inside ChatGPT. The company says the product reaches the 1.2 billion people who use ChatGPT each week.
The analytics report the number of mentions and website clicks a business receives, plus discovery topics: common themes in conversations where its site is cited. A tooltip on the click figure states that recorded clicks on links do not confirm website visits or conversions.
Businesses verify ownership by text, phone call to their main number or DNS record. Eligible ecommerce and online service businesses in the US can also add a Business Agent, which lets customers open a conversation to compare products and ask follow-up questions using the business's own information.
For brands chasing citations in AI answers, the hub is the first first-party view of how often ChatGPT names them and whether readers click through, though the click count stops short of proving a visit.
Reported by Search Engine Roundtable ↗
Topics: ChatGPT, Citations, Measurement