Walmart is ChatGPT's most-mentioned brand, named in 95,605 US answers
Walmart is the brand ChatGPT names most often in the United States, appearing in 95,605 answers, nearly double the count for second-placed Target. The figures come from an analysis of 5,516,381 US ChatGPT answers across all topics, counted through Ahrefs Brand Radar.
Retailers dominate the list, taking six of the top 10 places and 23 of the 100 slots, with 35% of all mentions among the top 100. Carmakers account for 15 of the top 100 and 14% of mentions, largely from questions about reliability, resale value and which model to buy. Apple, Amazon, The Home Depot, Nike, Google, Toyota, Costco and Best Buy fill out the rest of the top 10.
The pattern behind the mentions splits by brand type. Stores are named when people ask where to buy something, while product brands come up when people ask what to buy or how to use something they already own. Apple's mentions, for instance, come mostly from questions about iPhones, iPads and AirPods rather than its stores.
For brands chasing AI citations, the list shows how concentrated ChatGPT's recommendations are, and that most companies have no view of how often they are named or what is said alongside them. Ahrefs is pitching Brand Radar as a way to track share of voice, read the answers that mention a brand or its competitors, and see which pages ChatGPT cites as sources.
Reported by Ahrefs Blog ↗
Topics: ChatGPT, Measurement, Citations
In this directory: Ahrefs Brand Radar