GEO news
What is changing in AI search. Each item is a summary with a link to the outlet that reported it.
Google cuts European search quality over DMA rules
Google has said it made its largest reduction in search quality in Europe as a result of the Digital Markets Act, according to a video recap of the week's search news. The company also published a document detailing regional differences in the Google Search experience.
Source: Search Engine Roundtable
Le Monde Says AI Overviews Haven't Cut Its Audience
Le Monde has not seen a sudden drop in audience since Google launched AI Overviews in France, according to chief executive Louis Dreyfus. He said that apart from normal seasonal variation, the group's readership has held steady, and that the 33% to 38% search-traffic loss cited b
Source: Search Engine Journal
Google Merchant Center AI Performance Insights adds AI search metrics
Google has added three new reporting sections to the AI Performance Insights report in Merchant Center. The additions are AI Search intent, AI Search terms and AI attributes, and they follow the report's launch in July and its expansion to more regions earlier this month.
Source: Search Engine Roundtable
AI search & manufacturing SEO: What the data shows [Study]
AI Overviews appeared on 57% of searches across 458 manufacturing and industrial keywords in July 2026, up from 38% in January, according to a Semrush study. The summaries now show up for product queries such as "pneumatic cylinder" and brand searches such as "National Instrument
Source: Semrush Blog
Kevin Rowe Shares Digital PR System Behind 1,000+ Earned Links
Kevin Rowe, CEO of the link building agency PureLinq, has described a two year rebuild of how his agency earns coverage, after link building stopped working around 2020 and he says he lost half of the business overnight. The system centres on original research rather than standal
Source: Search Engine Journal
Semrush adds AI Overview tracking
Semrush has added AI Overview tracking across its search tools, giving brands a way to see where Google's AI-generated answers sit alongside their organic rankings. The company says AI Overviews now appear for more than half of queries in its Sensor data, and that Search Console
Source: Semrush Blog
Google AI Mode Adds Link Carousels for Developing Topics
Google has extended link carousels for developing topics to AI Mode, after first bringing them to AI Overviews in June. The feature places a row of web page links directly inside the AI Mode response, so users can reach original coverage alongside the generated answer.
Source: Search Engine Roundtable
AI Mode Queries Are 3X Longer: Why Your Page Should Lead With The Answer
A year of AI Mode data shows that users are asking longer, more conversational questions, with query length tripling compared to traditional search. This shift suggests that content should lead with the answer rather than follow a narrative arc.
Source: Search Engine Journal
Google Brings Generative UI to AI Overviews
Google has begun rolling out generative UI inside AI Overviews, moving a capability that until now only appeared in AI Mode into the larger of its two AI search surfaces. The feature builds custom visual layouts on the fly, and when Google's model decides it would help, an intera
Source: Search Engine Journal
AI Overviews appear in over half of French searches after launch
Google's AI Overviews appeared on 52.63% of French searches in the first month after the feature launched on 22 July, according to an analysis of 100,000 keywords across 20 niches. That is nearly twice the first-month coverage recorded when AI Overviews rolled out in Germany, Spa
Source: SE Ranking Blog
