GEO news
What is changing in AI search. Each item is a summary with a link to the outlet that reported it.
Winning AI search visibility does not guarantee B2B sales, analysis finds
Ranking well in Google, ChatGPT or Perplexity does not by itself win B2B buyers. Buyers who arrive from an AI answer still have to understand an offering, check its claims and decide to act, and a website that makes that work hard loses them before sales ever hears from them.
Source: MarTech
