GEO news
What is changing in AI search. Each item is a summary with a link to the outlet that reported it.
Gemini 3.8 Flash rolls out in Google Search
Google has moved AI Mode in Search onto Gemini 3.8 Flash, its newest model, roughly two weeks after the same surface was running Gemini 3.7 Flash. The upgrade is live for Google AI Pro and Ultra subscribers, who can pick the model from a selector inside AI Mode.
Source: Search Engine Land
Google Adds Hotel Booking to AI Mode
Google has begun rolling out hotel booking inside AI Mode in Search for U.S. users in English. Travellers describe their trip and hotel preferences in the conversation and get back a visual list of options with guest reviews and comparison details. Eligible reservations can be co
Source: Search Engine Journal
Google AI Mode Adds Flight Price Tracking, Miles Rates and Hotel Booking
Google has added three travel features to AI Mode in Search. Users can track flight prices, see the cost of flights and hotels in points or miles, and book hotels without leaving the conversational interface.
Source: Search Engine Roundtable
Google AI Mode adds flight price tracking and hotel booking
Google has added flight price tracking and hotel booking to AI Mode, its conversational search experience, moving the product beyond answering questions into handling parts of trip planning itself.
Source: TechCrunch AI
Google AI Mode Adds Link Carousels for Developing Topics
Google has extended link carousels for developing topics to AI Mode, after first bringing them to AI Overviews in June. The feature places a row of web page links directly inside the AI Mode response, so users can reach original coverage alongside the generated answer.
Source: Search Engine Roundtable
AI Mode Queries Are 3X Longer: Why Your Page Should Lead With The Answer
A year of AI Mode data shows that users are asking longer, more conversational questions, with query length tripling compared to traditional search. This shift suggests that content should lead with the answer rather than follow a narrative arc.
Source: Search Engine Journal
Google Brings Generative UI to AI Overviews
Google has begun rolling out generative UI inside AI Overviews, moving a capability that until now only appeared in AI Mode into the larger of its two AI search surfaces. The feature builds custom visual layouts on the fly, and when Google's model decides it would help, an intera
Source: Search Engine Journal
